* Peter Andre Website

27th June 2010

05creative were briefed by Can 360 with the visual design of the new Peter Andre official website.

Can 360, the web development arm of Peter Andre’s management company, developed a bespoke cms web solution and had designed a modular structure to the site that enabled viewer’s to jump around the site’s many areas quickly.

We presented several approaches to Peter and the team. The chosen design was one that evoked a mature, ‘GQ’ approach.

Peter Andre website homepage

The home page features a wonderful ‘unposed’ shot by Daniel Kennedy which communicates a sense of the artists’ maturity. Colourways are kept to a minimum and layout is kept clean by generous use of space.

The design goes on to use several other shots from the same photo shoot. This ‘out-take’ feel adds a gravitas to this site as the place to come for a real insight to Peter Andre, the artist.

The design had to accommodate the specific functionality Can 360 had developed for for 7 key sections to the site.

05creative also developed the Peter Andre logo, which is an evolution of other Peter Andre brand elements.