PeterAndre.com

05creative were commissioned by Can 360 with the visual design of the new Peter Andre official website. Can 360 are the IT and web development arm of Peter Andre’s management company.

We wanted to project the mature and stylish man that Peter has become. Think flavours of GQ magazine. Colourways are kept to a minimum (letting the content images ‘pop out’ to the eye) and layout is kept clean. Confident use of space is Key to this design approach. Yet the home page still offers plenty of content and links to all areas of the site – a key requirement of Can 360′s web strategy.

The home page features a wonderful ‘unposed’ shot by Daniel Kennedy and goes on to use other shots from the same photo shoot add an ‘out-take’ feel .

05creative also developed the Peter Andre logo, which is an evolution of other Peter Andre branding.